This is Flavia.
I am the founder of the brand that carries my name and I would like to briefly tell you my story.
I come from a small town near Rome.
When I was little I used to see my aunties and my mother working on clothes, from paper patterns to the final products.
I moved to Milan after my degree. I wanted to work in fashion but I had to start from zero, without knowing anyone in fashion except for Fabiana, my teacher at university, a renowned fashion journalist who introduced me to the industry.
I have initially worked as a PR for big brands, but my dream, since I was a child, was to become a designer.
In 2012 I quit my job and I started working on my brand.
From the very beginning my vision was to create clothes that could change. Somehow.
In 2013 I designed my first collection based on a modular concept and responsibly made.
To bring the brand to the public and to make it grow, for years I participated in sales campaigns in London, Paris, Milan, Shanghai.
From the beginning the brand was selected as one of the Italian emerging ones to watch.
I took part in various programs and initiatives organized by Vogue Italia and Camera Nazionale della Moda Italiana. It was all so exciting, inspiring and useful.
In 2014 I met Cittadellarte and got to know the art of Michelangelo Pistoletto and it really changed my life.
I became one of the founding members of Cittadellarte division for fashion, named Cittadellarte Fashion B.E.S.T. and I discovered a real network of companies, artisans, institutions who shared my same values and with which I have started working very closely with.
That very same year I decided to bring on board a business partner but in less that 10 months I got defrauded by him. It was a sad experience, but it taught me a lot.
In 2017, for the first time, I became a mum.
In 2019 I won the “Franca Sozzani Award for Best Emerging Designer” at Green Carpet Fashion Awards. IT was held at the famous Teatro La Scala in Milan, and I went on the stage to receive the prize and it was such a big emotion.
In 2020 my second child was born.
Even during these years I have always created new styles, collaborated with the collective, offered design consultancy and taken part in sustainable fashion events.
But most importantly, I have pursued the exploration of responsible solutions, meeting companies and innovative players, creating a network and strong relationships that today make me say WE and never I/ME.
Today as I am writing my story I am expecting my third child.
I hope you enjoy OUR project and that you will help us spread the message for a more responsible way to produce and buy clothes.
Together we can be the change.